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How to Become a Micro Influencer
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About this service
Why Micro-Influencer Marketing?
Micro-influencers have 22.2 times more conversations weekly about recommendations on what to buy when compared to an average consumer
Influencers in the 10k-100k follower range offer the best combination of engagement and broad reach
59% of micro-influencers believe Instagram to be the most effective social media platform for engaging their target audience
53% of micro-influencers have never paid to promote a post
84% of micro-influencers charge less than $250 per Instagram post
97% charge less than $500 per post
72 % percent of consumers will take some action after reading a positive review from
86 percent of marketers are now practicing influencer marketing in some form
48 percent Marketers plan to increase their influencer marketing budget
92 percent of consumers trust recommendations from friends, family, and influencers
26 % of desktop and 15 percent of mobile users use ad-blockers
What's the Benefits Of Working With Micro-Influencers?
Authenticity - According to a survey from Adweek, 92% of today’s consumers trust recommendations from others over branded content. With influencer marketing, brands can reach millions of consumers through the voices of people they trust the most - their peers.
Engagement - When you work with micro-influencers, engagement happens naturally as a result of the meaningful relationship influencers already have with their audiences. Brands may find that sponsored content with micro-influencers sees a relatively higher percentage of likes, comments and shares than larger influencers.
Niche - Micro influencers cultivate niche communities around their topic of influence. In generating content that is niche and focused on their specialties, micro-influencer can help to reach out to the right crowd.
Affordable -Micro-influencers don’t have the higher price tags associated with some higher tier influencers such as macro influencers and mega influencers. Depending on an influencer’s reach, engagement and experience, brands may be able to partner with a platoon of micro influencers for the same price as partnering with a single macro influencer. You can commission one video to mega influencer, or you can have 100 micro-influencers to create a variety of video for the same cost.
Scale - There are over 200 tools focus on helping brands engage micro-influencers to develop creative, authentic, engageable content at scale. With the help of Micro-Influencer marketplace or agency, you can activate hundreds of micro-influencers who then create thousands of pieces of original creative content about your product or brand and share them across multiple social networks, increasing awareness through stories versus the paid static banner ads.