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Advertising on Facebook in 2021
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About this service
This is a Free step-by-step Course showing you how to create FB Ads. Why Most People Lose Money With Facebook Ads & How To Fix IT is covered in the advance course - Advance Advertising on FB. The advance course outline some tactics - here are many elements to getting a positive ROI and making money with Facebook advertising, but one of the most important things, and the thing that 99% of people seem to get wrong is the audience targeting and messaging.
If you do everything else right, but get your targeting and messaging wrong, you will probably fail.
The big mistake most people make when it comes to audience targeting is that they target much too broad of an audience. For example, I see many people targeting entrepreneurs between 25-60 that have 1 interest, like being a Brendon Burchard or Tony Robbins fan. That is way, way too broad and you will most likely lose money doing it that way.
The best way to target an audience with Facebook ads is to start small (you don’t need to spend a ton of money) and test small audience segments to see what converts and what doesn’t. You take what converts and scale it up like crazy, and you take what doesn’t and either change it, or get rid of it.
When you do it this way, you are making decisions based on data, not guesses or hopes, and everything changes.
I would recommend segmenting your audiences by age, sometimes gender, motivation, and multiple interest levels. I also would highly recommend segmenting and targeting your competitors fans as well. Spy on your competitors. See what ads get the highest likes, how the ads are structured, what time of day they run the ads and all other metrics that are purely data driven. We use 3 special tools to give laser targeting.
For example, a Facebook ad client found out that 35-45 year old Moms who do yoga and like Oprah and Jerry Springer was the targeting combination that worked and brought in 30 times better results than many of the other audiences. If all they did was broad ads, we would have never been able to hone in on that and scale it like we can now. It’s a game changer.
One other thing I’ll mention when it comes to big mistakes with Facebook ads is that you shouldn’t treat it like Google Adwords. Your Facebook ads should be very different than a more direct ad approach that you might take with Adwords.
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